Canon Ascent Programme - Sales
Introducing the Canon Ascent Programme for Sales
We can help
Webinars
Our webinars are led by industry experts who provide practical insights and support on the latest print industry concepts, ideas, and practises that can be applied to your sales initiatives.
Publications
Gain access to our extensive publications to help you optimise your sales techniques and strengthen your relationship with your customers.
Mentors
Our mentors are industry experts who can evaluate your current sales approach, refine your ideas and encourage new perspectives to achieve your sales objectives.
Webinars
Learn how our experts can help to support and grow your business.
Supercharging your sales (in Covid)
Understand how your salespeople are key to differentiating your business from your competitors. Using the lessons of the Neuroscience of trust (brain chemistry), learn how questioning can drive a whole different outcome approach for you and your team. Presented by Andrew Milbourn, CEO of Kiss the Fish.
Additional tools from the speaker
New business qualification tool >
Sales planning template >
Monthly sales reporting template >
Orbit strategic planning tool >
Publications
Articles and publications to get you thinking about new ways of working to maximise your business growth.
Understanding the buying cycle
Discover how to identify your most valuable prospects.
Listen up, improve your customer conversations
Learn how to have meaningful conversations with your customers by examining how to truly listen.
Winning the deal - negotiation
Simple tips and rules to follow helping you to close that deal and be more successful in your negotiations with customers and suppliers.
Winning new business
How to win new businesses with your current customer base but also through brand new customer acquisition.
Customer retention
Discover how to develop new proactive approaches in order to increase the retention of your customer base.
Handling objections
Learn how to address common objections encountered during the sales process and even how to use them to your advantage.
Mentors
Mentoring support available within the Canon Ascent Programme gives you access to an industry specialist when you need them over a flexible schedule - from one-off and ad hoc sessions to regular meetings, either in person or remotely, to suit your circumstances.
Andrew Milbourn
For the past 26 years Andrew has worked in and around sales and across several industries and companies, from one-man businesses to the boards of plcs. He has pioneered a new contemporary sales process that leads the way in sales growth and customer engagement. He is very much a 'sleeves-rolled-up', 'let's-get-involved' leader who will show you and your business the way to increased success through people.
Paul Spiers
Founder of The New P&L – Brand Purpose Institute & host of The New P&L – Principles & leadership in Business podcast series, Paul is a consultant, speaker and author on topics and trends around Principles & Leadership in Business as well as commercial creativity and business innovation.
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Canon Ascent Programme
Explore how to optimise your business, marketing, and sales performance.