The Power of Colour
Open House

It's not simple to imagine a world without colour, is it? Colour is a powerful tool in any organisation – it can attract, influence and even increase retention making it vital in marketing and branding in particular.

Colour is now anticipated and seen as standard in all customer-facing collateral, including transactional documents where it was before thought to be unique. Particularly when research shows 90% of subconscious judgments made about products can be based on colour alone*.

We welcomed Mark Kebell, Creative Consultant with 25 years of experience, to present on the Power of Colour and Creativity in Print. We learned how to take print to the next level as Mark presented on:

    - The perception of colour and how to spark visual stimulation with your print applications
    - The evolution of print, explaining the link between creativity and Canon technology
    - How digital enhances the print process to support maximum output
    - Building inspiration on using different medias, diversifying your application capability.

There was also the opportunity to go through the colour and application capabilities through live demonstrations on the Canon portfolio of products and solutions displayed in our Customer Experience Centre.

There was also time to network with Canon employees and like-minded individuals as we made a toast to the New Year ahead while enjoying some festive treats.